CONCEPT, CULTURE & BRAND
The correct planning and placement of signs are vital. Equally important however, is the information they carry.
To speak to their audiences effectively, messages should be clear and concise, simple to locate, straightforward to read and easy to assimilate. They must be expertly crafted and consistent with internationally accepted conventions of layout and design.
Taking a clear lead from your graphic or architectural design team, our experts apply their ideas skilfully and sensitively to the world of signage. Text, typography, colours, contrast, pictograms, symbols and logos are always coordinated so that they provide maximum legibility.