Why Choose IdentiCorp?
IdentiCorp is a veteran in the Signage/Wayfinding industry, with 35 years hands on experience in the planning, design, project management and implementation of Corporate Signage/Wayfinding projects.
IdentiCorp, have acquired a unique understanding of all facets of design/Wayfinding programs having experience in manufacturing, implementation, and design. We know the pitfalls and understand the impact that today’s decisions can have on tomorrow’s implementation, budget and schedules.
IdentiCorp specialise in the research, programming, designing, and project management of comprehensive Wayfinding/Signage programs. Our expertise ranges from the rationalisation of existing or new Corporate Identities into workable signage programs to project management and quality control of these programs.
IdentiCorp can also offer a Design and Construction service, with manufacturing and installation personnel. We are also Able to supply various architectural signage products. This enables us to offer both standard and customised
solutions, providing a practical, good looking, easy to maintain and affordable solutions.
We can provide the most current applications and technologies in our solutions. These can be as diverse as tactile (braille signage) to neon/LED sky signs and if required, touch screen kiosks or other electronic solutions.
IdentiCorp has an international reputation and client base, with all design work and documentation carried out from our Headquarters in Melbourne. We have associated offices throughout Australia.
The IdentiCorp Concept, Culture & Brand
The correct planning and placement of signs are vital. Equally important however, is the information they carry.
To speak to their audiences effectively, messages should be clear and concise, simple to locate, straightforward to read and easy to assimilate. They must be expertly crafted and consistent with internationally accepted conventions of layout and design.
Taking a clear lead from your graphic or architectural design team, our experts apply their ideas skilfully and sensitively to the special world of signage. Text, typography, colours, contrast, pictograms, symbols and logos are always coordinated so that they provide maximum legibility.
When well orchestrated, these factors do more than simply ensure effective communication. They positively enhance the environment and strengthen the identity of your company, organisation or facility.
The brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as name, logo, slogan and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo , font, colour scheme, symbol or sound which may be
developed to represent implicit values, ideas and even personality.
The brand, “branding” and brand equity have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”.
Responding to changes
Few brands and facilities remain static. Just like living organisms, they grow and change over time.
The signage system you commission today must be adaptable enough to cater for your future needs cost-effectively.
It doesn’t matter that you can’t predict the future. What does matter is that our signage has the in-built flexibility to deal with changes as they happen.
Time and new ways of working will undoubtedly force the review of visual information systems. Names will change and titles will alter. Messages will have to be modified or replaced.
Uniquely responsive to changing circumstances, modular signage solutions such as ours have always been tolerant of change. You will find that the high quality and remarkable consistency of IdentiCorp solutions makes them the ideal partners with which to face the future.